Why Your Google Business Profile Changing

The digital world is constantly changing. New technologies evolve by leaps and bounds. Therefore, it is not surprising that every day we wake up with new news. This time the protagonist is Google, a platform whose philosophy follows the search for excellence to the letter.

How? By implementing new features that improve the user experience. Hence, Google My Business (GMB) is now renamed Google Business Profile (GBP). However, this has not been the only name change of the local business management tool, since 2005 it has had different names:

• Google Local Center (2005)

• Google Places (2009)

• Google+ Local (2011)

• Google My Business (2014)

Thanks to all these changes, it has managed to position itself as the local directory par excellence. However, guided by his perfectionist spirit, he has decided to continue moving forward with the optimization of GBP. So what’s new in this recent update? How can it affect the positioning of your business? Google My Business Management Austin detail the new commercial profiles of the giant.

New features of Google Business Profile

Google has incorporated certain improvements related to the management of company profiles. This allows users to be able to make changes without having to access the GMB platform or its application.

Simplifying the task of the profile manager, it is only necessary to log in to the Google account with which they manage their file and search for the name of their business in the search engine or on Google Maps.

Thus, when a search for our company is carried out on Google, you can view the business file with the same editing options and functionalities that appeared on the Google My Business platform.

What many may not know is that this new way of managing local business profiles has been around for a while. However, it was not available for all Google My Business accounts. For this reason, it is great news that today it is already being activated for any user and during the next few months it will be available to everyone.

The new interface

The Google My Business administration interface is also in the process of being updated. Under the name of NMX (New Merchant eXperience), the user can do practically everything.

During the process of claiming or verifying a company account in Google’s own search engine, the user is no longer redirected to the Google My Business platform after clicking the “Are you an owner of this company?” button. That is, all the steps can be carried out from Google’s own search engine or through Google Maps.

On the other hand, there are still some functionalities that, when clicking on them, take us to GMB. One of them is “complete profile”. However, it is not ruled out that in the future the giant will also make changes in this aspect and allow the file manager to carry out all the tasks from the new interface.

How does the arrival of GBP affect companies that manage multiple locations?

Most companies only have a business profile on Google. However, there is a percentage that manages multiple locations. For these organizations, the arrival of NMX may not be as useful as it seems.

The new interface is recommended for companies that have between 1 and 3 locations. Therefore, to manage multiple cards it is not so recommended. In this case, it is better to use the Google Company Profiles platform directly.

Goodbye to the Google My Business App

The days of GMB’s application are numbered. Google has announced its retirement in 2022 for both iOS and Android. Despite the fact that this news has caught many off guard, digital marketing experts expected it. And, although the application was designed to make it easier for local businesses to use My Business, the reality has been different. The complaints received have been many, alleging poor usability, errors and its sometimes complex operation.

For this reason, the almighty Google, in another display of satisfying users, has found the perfect substitute through the interface itself.

In short, the arrival of Google Business Profile is a great opportunity for inexperienced users. Thus, through an intuitive and simple interface, they can be able to manage the business files. However, it is advisable to have a professional who can advise and guide you in the positioning strategy. At Google My Business Management Austin, we are experts in business-boosting Google profiles. Contact us and give your business the boost it needs.